Flow Assessment Services – Video Animations

Isinglass Marketing is engaged in ongoing projects for Flow Assessment. The company provides flow analysis, smoke testing and other services to engineers who provide design and other services for municipal waste water systems.

We have designed their logo, printed materials, trade show materials, and are currently re-designing their web site.

These files were created to show, through illustration and animation, some of the processes that Flow Assessment engages in. By their very nature, it is not possible to demonstrate these processes any other way. We managed the entire project including copywriting, narration, sound recording and content creation.

Biltrite – Virtual photography

The Biltrite Corporation is a multi-million dollar family-owned company. They came to Isinglass Marketing in 2012 by way of one of our existing customers. Their website was static with a 1970s design feel. Their support materials consisted of internally produced Word documents.

Biltrite produces thermoplastic matting for a wide range of applications including electrical matting for worker protection, fire retardant matting, rooftop walkways, and commercial kitchen flooring, to name a few. 

Our first task was to produce data sheets for various rooftop walkway products. This is an environment that does not lend itself to photography. Our solution was to create a series of 3D illustrations incorporating workers and a variety of rooftop equipment. This was such a successful solution that it became the standard for all subsequent data sheets as well as for the new website we developed.

Isinglass also did all the product photography, manufacturing photographs, and video which compared Biltrite’s fire retardant product to its competitors using a fire chamber.

Lydall Technical Papers

For 15 years, Isinglass Marketing was the agency for Lydall Technical Papers in Rochester, NH, a division of Lydall, Inc.

We managed the communications projects for their three business units, which included national trade advertising; technical literature and trade show materials.

In 2000, Lydall corporate headquarters took over all communication activities for their five divisions.