Trendware – Branding

GGoldberg asked us to totally rebrand the company including a new name and logo/identity materials. As a 40 year old company with a family name known primarily to its handful of us customers they have concluded that their growth opportunities lie almost entirely with Asian-based manufacturers. The process of developing new, off shore relationships provided a perfect opportunity to engage in rebranding.

“Working with Isinglass Marketing has taken all the stress out of Advertising, Media Design work, Special Marketing projects etc. They have a very comforting process when presenting a new idea.”

Frank DeMartino Marketing Director

Lydall Technical Papers

For 15 years, Isinglass Marketing was the agency for Lydall Technical Papers in Rochester, NH, a division of Lydall, Inc.

We managed the communications projects for their three business units, which included national trade advertising; technical literature and trade show materials.

In 2000, Lydall corporate headquarters took over all communication activities for their five divisions.