Casella Process Solutions – Branding

Casella Sales and Marketing approached Isinglass Marketing looking for a new resource to manage their web site and to develop new communications tools. It quickly became clear that they would benefit from a complete re-branding effort. The Casella name could be interpreted as selling nearly anything when, in fact, they were engaged in supplying highly technical equipment to the pharmaceutical and biotech industries.

We helped them change their name to Casella Process Solutions and developed a logo to support the new branding. In the interest of expediency, we redesigned their web site using much of their existing material. We also produced trade show and printed materials, a PowerPoint sales presentation, and a separate website for a single product made in England and exclusively represented by Casella.

“We worked with Isinglass Marketing for major rebranding projects in our two companies. Each company has each been in business for nearly 20 years. We needed to refresh the logos, create marketing collateral materials, and develop new websites. They listened and took time to understand the pharmaceutical and biotech industries we sell to as well as taking into consideration our established reputations. We were delighted with the results. Each company now has a new look and feel with newly designed logos, business papers, tradeshow booths, slide shows for sales presentations, and websites.
Isinglass will provide you with high quality results and service!”

Janine Parsons
Chief Operation Officer
Casella Process Solutions/Quality Fabricators LLC

Functional Coatings – Revised Website

Functional Coatings has been a client of Isinglass Marketing for over 10 years. Functional Coatings specializes in the creation of highly engineered VOC-free adhesives and their application on substrates for a wide variety of end use markets in construction, footwear, home repair and medical applications.

We have just finished the second iteration of their website that includes copy, design, photography, and video elements that focus on their multi-million dollar investment in plant and machinery.

In addition to creating a unique logo, we have also produced printed materials and trade show materials.

“It’s been our great pleasure to work alongside Isinglass Marketing. They are extremely easy to work with, and through their knowledge and expertise, always manage to stay out in front of whatever innovations we’ve thrown at them (and there has been plenty!) We here at Functional Coatings enthusiastically give Isinglass Marketing our highest recommendation.”

Gerry Fortier & Don Sveen
Functional Coatings

Maple Rock – Branding

Maple Rock Capital Partners, a hedge fund based in Toronto, Canada, engaged Isinglass Marketing to create a new logo for them. Their original logo depicted a maple leaf, which was an expedient choice at the time of their start-up. But the maple leaf, Canada’s national symbol, is used so extensively that it has no meaning in terms of brand recognition.

In the process of presenting multiple potential solutions, Maple Rock’s president and CEO asked that we provide a design that would be representative of the “Three Sisters” mountain range above the town in the Canadian Rockies in which he grew up. So we developed the logo based on that request.

We followed up with business papers, cards and envelope design for print as well as electronic versions. We also produced a multi-page due diligence document that is used in communication with new investors.

Quality Fabricators – Website

Quality Fabricators is a sister company to Casella Process Solutions. Their primary business is the custom manufacturing of high quality stainless steel parts for use in pharmaceutical and biotech manufacturing facilities.

Quality Fabricators had largely been an in-house resource to support the needs for custom parts for Casella’s existing customer base, with no communication tools of its own.

Casella engaged Isinglass Marketing to create an identity package incorporating a logo, a website, and photography to position Quality Fabricators as a stand-alone company that could take its manufacturing expertise to markets beyond Casella’s customer base in the Northeast and Mid-Atlantic.