Project Description

Underwood Engineers has been a client for 15 years. At the beginning of our relationship, Underwood was in the process of changing ownership due to its founder’s retirement, and were seeking guidance on the wisdom (or lack thereof) of changing their name, and on how to distinguish themselves in an extremely competitive environment. We strongly recommended they retain their name as it had high recognition within their market segment: providing civil and environmental engineering services to state and local governments.

And, while retaining the Underwood name, we supported the transition to new ownership by creating strong new identity graphics with a new, modern logo and business papers. In addition, we completely changed the way in which they presented bidding documents, designing materials with unique graphics and a standardized format for data.

Over time, we have redesigned the Underwood website, produced trade show materials, designed space ads and direct mail materials, and provided on-site and aerial photography.

“Isinglass Marketing has been a perfect fit for our company. They work hard to understand our culture and business needs and develop a marketing strategy to match. Their work is professional, thought-out, effective and affordable. I highly recommend them.”

Keith Pratt, President
Underwood Engineers, Inc.
Portsmouth/Concord, NH

Project Details


Skills Needed

Copywriting, Illustration, Design, Typography, Photography


Jan 2011


Underwood Engineers