Project Description

Thunderbird Investments, a London, England-based hedge fund, came to Isinglass Marketing by way of a personal connection. The CEO had previously managed the European and Asian assets of an American family. When they decided to realign their portfolio, Thunderbird Investments was created as a privately-held hedge fund. 

Isinglass was charged with developing a distinctive logo for his new business, and the owner had a specific vision he wanted us to work with which incorporated his passion for Inuit art, particularly the Inuit Thunderbird image. But because that image is widely recognized, it could not be used in its singular manifestation. After working on the problem for a time, we had a brainstorming session and what emerged was the suggestion of “tangrams,” a children’s game using different shapes. That was the key that unlocked the puzzle, and the pieces fell into place.

This transatlantic collaboration was accomplished entirely through emails.

In 2015 , I hired Charter Weeks of Isinglass Marketing to design a logo for Thunderbird Partners , a new investment firm I was in the process of launching at the time. I was extremely satisfied with Charter’s work from beginning to end , all of which was carried out remotely , by telephone and email, as I am based in London , UK. We began with a discussion of what the logo was meant to represent as well as developing a sense for any basic stylistic preferences I had. Charter then came back to me with several concepts that were aligned with my objectives for the logo, but all very different, providing an excellent array of choice.

I was deeply impressed with the simple elegance of Charter ‘s designs. They very cleanly captured what I was looking for. In fact , the final product was one of his four original designs , modified only slightly from its initial form. The process of working the logo from its initial form to final design was simple and straightforward. We worked very efficiently by email. Charter was able to quickly interpret my feedback and incorporate it where appropriate , all in short turnaround times.

He struck a perfect balance between taking my input, and standing by his artistic views when he felt strongly about them. The end product was much stronger as a result. I strongly recommend Charter and Isinglass to anyone looking for a new logo or any related corporate branding services.

David Fear

Managing Partner

Thunderbird Partners, LLP

Project Details

Categories:

Skills Needed

illustration, design, typography

Date

2015

Client

Thunderbird Partners, LLP