Project Description

Desmarais environmental is an industrial hygiene company that investigates chemical and biological abnormalities in commercial, educational, industrial and residential interiors. Desmarais hired a designer to produce a new logo, but the designer did not understand the basics of the company’s business, thus was unable to produce a satisfactory solution. Desmarais then retained Isinglass Marketing to provide a logo, business papers and a new website.

Because we have a 35-year history of working with engineers, scientists and other technical people, we were able to translate both the technical and ephemeral aspects of this business—the idea that air quality consists of dispersed particles that are invisible to the eye—into a logo that was precisely the solution Desmarais was looking for.

Project Details

Categories:

Skills Needed

illustration, design, typography

Date

March 2012

Client

Desmarais Environmental

Client URL

http://www.denvironmental.com/