Project Description

Casella Sales and Marketing approached Isinglass Marketing looking for a new resource to manage their web site and to develop new communications tools. It quickly became clear that they would benefit from a complete re-branding effort. The Casella name could be interpreted as selling nearly anything when, in fact, they were engaged in supplying highly technical equipment to the pharmaceutical and biotech industries.

We helped them change their name to Casella Process Solutions and developed a logo to support the new branding. In the interest of expediency, we redesigned their web site using much of their existing material. We also produced trade show and printed materials, a PowerPoint sales presentation, and a separate website for a single product made in England and exclusively represented by Casella.

“We worked with Isinglass Marketing for major rebranding projects in our two companies. Each company has each been in business for nearly 20 years. We needed to refresh the logos, create marketing collateral materials, and develop new websites. They listened and took time to understand the pharmaceutical and biotech industries we sell to as well as taking into consideration our established reputations. We were delighted with the results. Each company now has a new look and feel with newly designed logos, business papers, tradeshow booths, slide shows for sales presentations, and websites.
Isinglass will provide you with high quality results and service!”

Janine Parsons
Chief Operation Officer
Casella Process Solutions/Quality Fabricators LLC

Project Details


Skills Needed

Design, illustration


Jan 2014


Casella Process Solutions