You probably think we’ll tell you to spend more money.
And we might. Then again, we might not.
The most important starting point is to actually have a marketing budget, and it should be realistic. Usually that means a dollar amount in relationship to gross annual sales.
In our experience, the majority of dollars you spend will go to people other than us: printers, photographers, trade journal advertising, trade show organizers, etc.
In any event, we will always give you not-to-exceed pricing for any clearly defined project.
